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eCommerce Email Marketing Manager

Company: RuffleButts, Inc.
Location: Grapevine
Posted on: February 25, 2021

Job Description:

Company DescriptionAs a growing, global children's wear company, RuffleButts is achieving record sales and broadening our workforce. After appearances on ABC's hit show Shark Tank, the Inc. 500 list and recent investments into new back-office systems we're poised for continued growth. We're headquartered in Dallas, TX (Grapevine to be exact), in newly renovated office / warehouse space. We embrace an entrepreneurial spirit and way of thinking that allows creativity, ingenuity and business acumen to thrive and propel our company forward.Job DescriptionThis position will create, implement, and manage RuffleButts' email and remarketing in order to increase audience engagement and repeat customers. You will be responsible for leveraging data to create unique customer segments, creating, managing and optimizing email campaigns, analyzing the results and insights, and driving improvement. You will work with other team members on the execution, but will hold ultimate responsibility for generating results. This position will report to our Directory of eCommerce and have direct access to C-Level executives.Top Reasons to Work with Us:* We are experiencing explosive growth!* Ground Floor opportunity! Grow with us!* Great collaborative, tight-knit team environment (that like to have fun!)What You Will Be Doing:* Own / manage our email outreach strategy to grow engagement and lifetime value of our large and growing customer base. * Design and write highly engaging, multi-touch and drip campaigns for demand generation that starts and helps navigate the customer journey* Implement and optimize on drip campaigns that increase engagement and retention including welcome, post purchase, abandon carts, and more* Build out an SMS/MMS marketing strategy - leveraging existing and gaining new contactsCreate marketing/sales KPIs and supporting tools (dashboards, email alerts, automated emails)* Drive the timing, messaging, testing, audience selection, creative development, and analysis/key insights for email campaigns. * Create and implement flows around lapsed buyers, reactivation, and high frequency customers* Build and assemble emails, landing pages, list pulls, and uploads * Participate in brainstorming sessions as needed with I.T., design and production teams to generate creative and original ideas.* Ensure that digital customer communication is as effective as possible.* Stay up to date and current on eCommerce trends and insights.What You Need for this Position:* Minimum 2 years experience in email campaign management* Experience with email automation software - Klaviyo experience a plus!* Excellent copy-writing skills* Strong knowledge of email best practices* Comfort and experience analyzing data and results* Collaborative, team-oriented work styleWhat's in it for You:For the right candidate we are willing to offer a solid base compensation with potential for bonuses, paid vacation / holidays, 401k match, casual work environment and the potential for rapid growth / responsibility within our company.Super Excited and Ready to Apply?!?So, if you are a Email Marketing specialist with 2+ years experience please, APPLY TODAY by creating a single page cover letter explaining:* What you love most about email marketing and how your past experience makes you a great fit for this position. * A past success where you took ownership and celebrated a big win because of it. * Salary requirements and any other factors on why you're the best candidate.Powered by JazzHRcloHIvaMY0

Keywords: RuffleButts, Inc., Grapevine , eCommerce Email Marketing Manager, Advertising , Grapevine, Texas

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