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Manager, Brand Marketing

Company: GAMEUS
Location: Grapevine
Posted on: May 15, 2022

Job Description:

Description: SUMMARY The Marketing Manager ensures flawless, timely, and effective delivery of brand marketing projects. The Marketing Manager successfully balances multiple projects and effectively directs resources to ensure their timely completion. This position includes marketing for both established GameStop product categories and brands like Game Informer and Kongregate as well as marketing for emerging GameStop businesses. This position works closely with the GameStop loyalty and promotions team, three agency partners, and additional internal and external partners to strengthen the GameStop brand. The Marketing Manager will possess a thorough understanding of the specialty retail marketing business while developing a passion for the GameStop brand. This position will work independently; interacting with his or her supervisor only as needed. ESSENTIAL JOB DUTIES AND RESPONSIBILITIES

  • Develop cross-channel communication frameworks and marketing campaigns that align with GameStop marketing objectives.
  • Organize, supervise and track marketing initiatives and fulfill plans and budgets as scheduled.
  • Integrate marketing program inclusion into tactical calendars to align with key marketing priorities.
  • Develop cross-functional partnerships with internal GameStop teams including Ops, Pre-Owned, Merchandising, Power Up Rewards, IT, Email, Online, GI and Kongregate and external vendors including GameStop's marketing agencies.
  • Identify and propose ways to improve and streamline procedures.
  • Clearly communicate project specifics and ongoing status to all team members and keep team members/supervisors informed of project developments/issues.
  • Provide program metrics.
  • Develop recommendations to optimize GameStop marketing channels like social, online and mobile to align with GameStop objectives.
  • Participate in strategy planning meetings as appropriate and contribute to the development of quality, innovative and creative ideas.
  • Support department budget tracking/invoicing.
  • Actively strive to fully understand GameStop's business and provide recommendations on developing and executing the overall vision and strategy. RELATED COMPETENCIES
    • Building Partnerships - Identifies opportunities and takes action to build strategic relationships between one's area and other areas, teams, departments, units, or organizations to help achieve business goals.
    • Formal Presentation - Presents ideas effectively to individuals or groups when given time to prepare; delivers presentations suited to the characteristics and needs of the audience.
    • Innovation - Generates innovative solutions to work situations; trying different and novel ways to deal with work problems and opportunities.
    • Planning and Organizing - Establishes courses of action for self and others to ensure that work is completed efficiently and effectively. BASIC AND PREFERRED QUALIFICATIONS (EDUCATION and/or EXPERIENCE)
      • Accredited Bachelor's degree in Business, Marketing, Advertising or a related field preferred.
      • At least five years of specialized retail marketing experience and/or training; or equivalent combination of education and experience preferred.
      • A minimum of 1-2 years of experience supervising others preferred. MINIMUM QUALIFICATIONS, JOB SKILLS, ABILITIES
        • Proficient understanding of marketing and facilitating effective agency relationships
        • Proficient knowledge of Microsoft Word, Excel and Power Point
        • Proficient project planning skills, including the ability to organize, prioritize and control job responsibilities to meet deadlines accurately in an environment with overlapping and potentially conflicting priorities
        • Working knowledge of process mapping and process adherence
        • Ability to communicate effectively with others using written and spoken English including the ability to provide clear, constructive feedback to team members- bilingual (English/Spanish) skills preferred
        • Proficient knowledge of supervision and professional development of others
        • Ability to remain effective under pressure; ability to handle stress in a manner that is acceptable to others and to the organization
        • Consistently demonstrates a commitment to GameStop policies and procedures, including but not limited to, attendance, confidentiality, conflict of interest, and ethical responsibilities.
        • Ability to analyze complex, evolving situations independently, or as a team member, to arrive at productive, sustainable solutions.

Keywords: GAMEUS, Grapevine , Manager, Brand Marketing, Advertising , Grapevine, Texas

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