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Account Based Marketing Manager

Company: BILT Incorporated
Location: Grapevine
Posted on: May 11, 2022

Job Description:

Job Title: Account Base Marketing Manager Department: Sales-Demand Marketing Location: BILT - Global Brand Support Center, Grapevine, Texas 76051 Overview Located in the Dallas-Ft. Worth (DFW) metroplex near DFW airport and the Southlake Town Square, BILT Incorporated is a fast-growing SaaS startup company which is rapidly revolutionizing the interaction customers have with the brands and products they buy. BILT---s 3D interactive Intelligent Instructions-- is a unique differentiator that provides a superior customer experience for the assembly and installation of products for retail and professional customers. BILT B2B customers will see a dramatic increase in positive customer sentiment and a reduction in product returns and customer support costs --- all of which improve a company---s bottom line and turn their users into promoters of their brand. BILT also provides brands with valuable analytics that measure the entire instruction experience. About the Job BILT is looking for top talent, high-potential individuals that can quickly become senior leaders inside our innovative culture. We are looking for risk-takers who are seeking opportunities to change, develop and solve industry-changing problems. BILT Inc. is looking for the next Demand Marketing Manager based in Dallas who is skilled at a variety of marketing functions but will focus on building and activating on targeted demand generation campaigns. Additionally, this metrics-minded individual will collaborate with Sales, Revenue Operations, and Customer Support to deliver a qualified and repeatable opportunity pipeline to fill the sales funnel. This role will report to the Vice President of Demand Marketing. Responsibilities --- Collaborating to build a high-quality, measurable campaign focused on generating a high return on marketing investment. --- Measuring tactics and campaigns for impact and ROI to shape the future focus and spend through digital, email, web, direct mail, PPC, paid media, events, and ABM. --- Influencing pipeline contribution through Business Development resources. --- Driving a portfolio of campaigns to capitalize on competitive and market intelligence effectively. --- Supporting Value Selling methodologies through aligning campaign priorities with business needs and market trends. --- Proactively collaborating with Sales leadership for GTM alignment on priorities and results. Qualifications --- 5 years' experience in campaign architecture and demand gen results, preferably for B2B SaaS company. --- Desire to innovate through experimentation. Previous success utilizing A/B/N testing. --- Experience with Account-Based Marketing and Target Account Selling. --- Successful experience partnering with Sales and other customer-facing groups to design and execute integrated programs. --- Solid history of leveraging analytics to iterate decisions. --- Experience with Salesforce, Pardot, HubSpot or Marketo, Google Analytics --- Effectively managing social media campaigns --- Proficient in Microsoft Office, PowerPoint, and Excel --- Bachelor---s Degree from an accredited 4-year university or college --- All BILT employees are brand ambassadors for BILT and will be required to participate weekly (sometimes daily) in social campaigns to assist with the promotion of BILT About BILT The award-winning BILT app provides 3D interactive Intelligent Instructions-- that are voice & text-guided. Beginning with a product overview, BILT includes tools required, parts included, and directs the procedure with a self-pacing play/pause capability. Tap. Zoom. Rotate. Register the product. Track the warranty. BILT provides the consumer an opportunity to review the product and assign a Net Promoter Score (NPS) corresponding to a star rating. BILT has proven to increase NPS, star ratings, product registrations, and brand loyalty while reducing returns, calls to customer support, assembly time, and errors. BILT empowers brands with analytics on each product and fundamentally changes the way companies connect to their consumers. Manufacturers maintain control of their content; updates to instructions can be made in real-time, so they are never obsolete. BILT supports manufacturers--- efforts to go green by minimizing paper instructions, warranty, and registration cards. For more company information, visit: www.biltapp.com. To apply for this position, send your resume to: resumesbiltcorp.com. BILT, Inc. is an Equal Opportunity Employer committed to providing equal opportunities to all employees and applicants for employment without regard to race, color, sex (including pregnancy), sexual orientation, gender identity, age, national origin, religion, physical or mental disability, veterans--- status, genetic information, or any other characteristic protected by law. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

Keywords: BILT Incorporated, Grapevine , Account Based Marketing Manager, Executive , Grapevine, Texas

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