Business Analytics Manager

Company: Its Plein Air Agency LLC
Location: Dallas
Posted on: February 19, 2026

Job Description:

Job Description Job Description Description: It’s Plein Air Agency is a leading marketing consultancy focusing on the restaurant and hospitality industry providing solutions from Creative, Production, Media Strategy & Buying, Digital Content to Website and Mobile App development. We are a fully remote agency and are looking for remote talent to join our team! Plein Air is looking for a strategic and detail-oriented Manager, Business Analytics to join our growing analytics team, supporting a portfolio of restaurant and hospitality clients. This is a client-facing role that requires a blend of strategic thought-leadership (translating data into business recommendations) and hands-on operational execution (data preparation, governance, and reporting). The role has a primary focus on marketing analytics, but with exposure to digital performance, media effectiveness, and financial impact modeling. The ideal candidate has a passion for consumer behavior, and thrives in a fast-paced agency setting. Key Responsibilities: Client Strategy & Storytelling Serve as a primary analytics lead for multiple restaurant clients, acting as a strategic partner to account and client teams. Own the narrative behind the data—turning complex datasets into clear, actionable client stories. Operational Analytics & Reporting Design and deliver performance reporting and media tests, gleaning performance insights tailored to each brand’s unique goals. Manage and verify data integrity by collating and validating data from multiple client sources to ensure consistent, accurate reporting. Assist with data governance and documentation to support the implementation of new data storage systems and execute data transfers. Marketing & Guest Analytics Analyze campaign performance (CRM, loyalty, promotions) and provide recommendations for optimizing engagement and ROI. Develop guest segmentation models to inform targeting, personalization, and lifecycle strategy. Evaluate test-and-learn experiments (A/B, multivariate) and translate findings into client-ready presentations. Digital & Media Insights Measure and optimize performance across paid digital media, owned digital channels (email, app, website), and social platforms. Partner with media teams and platforms to assess attribution, channel efficiency, and spend performance. Support conversion funnel analysis, clickstream behavior, and retention drivers. Business & Financial Impact Modeling Support financial analysis of marketing initiatives, including incremental revenue, AOV shifts, and LTV. Partner with clients’ finance or operations teams to align marketing insights with business KPIs. Help craft forecasts and business cases that guide client investment decisions. Why Join Us: Work with some of the most innovative restaurant brands in the country. Be part of a collaborative team of strategists, analysts, and marketers who love data and food. Enjoy flexibility, autonomy, and the opportunity to influence real business outcomes across brands. Additional Info: Department: Analytics Reports To: Director, Business Analytics Requirements: Bachelor’s degree in Business, Marketing, Analytics, Statistics, or related field. 5 years of progressive analytics experience, preferably in an agency, multi-client, or multi-brand setting. Restaurant, hospitality, or retail analytics experience is highly valued. Proficiency in SQL, Excel, BigQuery, Google Sheets, and data visualization tools (e.g., Tableau, Power BI, Looker). Strong grasp of marketing and media metrics (e.g., CPA, ROAS, CTR, conversion rate). Ability to balance analytical depth with client-facing clarity—great storytelling with data. Experience managing multiple priorities and deadlines across client accounts. The Keys to Being Good at This Job: Curious. All ideas come from somewhere. If you’re not feeding yourself with good inputs, then the work will never be as good as it could have been. Super fun. We spend a lot of time working. Let’s not make all that time suck. Self-motivated. We are small and growing, not big and bureaucratic. There will be plenty of times when you just need to figure things out. Ambition. We want people who think they can change the world. Writing skills. Part of your job is the communication of ideas, and that often takes a good writer.

Keywords: Its Plein Air Agency LLC, Grapevine , Business Analytics Manager, PR / Public Relations , Dallas, Texas